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	<title>booleansplit.com &#187; Fuji F200EXR</title>
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		<title>Pentax SMCP-DA 35mm f/2.8 Macro Limited User Review</title>
		<link>http://www.robertsdonovan.com/?p=1048</link>
		<comments>http://www.robertsdonovan.com/?p=1048#comments</comments>
		<pubDate>Sat, 04 Apr 2009 20:40:23 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[reviews]]></category>
		<category><![CDATA[1:1]]></category>
		<category><![CDATA[50mm f/1.7 SMC-A]]></category>
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		<category><![CDATA[sharp]]></category>
		<category><![CDATA[SMCP-DA 35mm f/2.8 Macro Limited]]></category>
		<category><![CDATA[SMCP-DA* 16-50mm f/2.8 ED AL (IF) SDM]]></category>
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		<category><![CDATA[Stephen Woolverton]]></category>
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		<guid isPermaLink="false">http://www.booleansplit.com/?p=723</guid>
		<description><![CDATA[
Ever since I started shooting DSLRs with APS-C sized sensors I have struggled to find the perfect go-to lens for the majority of my photos. I love the speed and image quality of my old A series 50mm f/1.7 but the lack of autofocus and relatively tight F0V (75mm equiv.) makes it less than ideal [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-724" title="money1" src="http://booleansplit.com/wp-content/uploads/money1.jpg" alt="money1" width="640" height="480" /></p>
<p>Ever since I started shooting DSLRs with APS-C sized sensors I have struggled to find the perfect go-to lens for the majority of my photos. I love the speed and image quality of my old A series 50mm f/1.7 but the lack of autofocus and relatively tight F0V (75mm equiv.) makes it less than ideal for a lot of my shooting. When <a href="http://www.flickr.com/photos/stephenwoolverton/" target="_blank">my friend Stephen</a> said he was sending me his DA 35mm f/2.8 Macro Limited to take for a spin I was pretty sure that it was going to be the lens I have been looking for. I had read all the reviews so I knew that it was a sharp lens with top-notch build quality. All that remained was for me to live with it for a few days&#8230;</p>
<p><strong>Pros:</strong></p>
<ul>
<li><em>Razor</em> sharp starting at f/2.8.</li>
<li>Virtually no flare and very low CAs or fringing.</li>
<li>Wonderful bokeh (especially during macro use).</li>
<li>Impeccable Limited build quality.</li>
<li>Smaller and lighter than most 1:1 macro lenses.</li>
<li>Durable*</li>
<li>Ultra close focusing capability.</li>
<li>Built-in lens hood.</li>
<li>Excellent bang-for-the-buck.</li>
</ul>
<p><em>*I didn&#8217;t test this lens&#8217; durability but my friend Stephen did. Within minutes of opening the box he <strong>dropped it</strong> from a height of 1M <strong>onto concrete</strong>. The filter mount ring took the brunt of the impact (note silver filed away area in these shots) but the function of the lens was not otherwise affected.</em> <em>Wow!</em></p>
<p><strong>Cons:</strong></p>
<ul>
<li>Slow focusing due to <em>extremely</em> long focal range.</li>
<li>Lack of focus limit switch (might correct previous point).</li>
<li>Focus ring spins during autofocus operation.</li>
<li>Included lens cap falls off too easily.</li>
<li><em>Extremely</em> limited stand-off distance at 1:1 magnification (read: &#8220;none&#8221;).</li>
<li>Diffraction may be a problem above f/8 with non-macro shots.</li>
</ul>
<p><strong>Conclusion:</strong></p>
<p style="padding-left: 30px;">Turns out this is not the do-it-all lens I&#8217;ve been looking for. Now, before all you Pentaxians out there start accusing me of bashing Pentax again, let me explain&#8230;</p>
<p style="padding-left: 30px;">The DA 35mm f/2.8 Macro Limited is one of the best <em>macro</em> lenses I have ever used. It absolutely blows everything away within 2 feet of the front of the lens. I love the natural look the 35mm (52.5mm equiv) FoV provides. I can easily see this being one of the best lenses available for shooting products in a studio setting. If I were still walking the floor at Asian electronics trade shows it would be my go-to lens (lots of close-up shots of products held in my hand). However, the things that make this lens so good at what it was designed to do also make it less than perfect for <em>my</em> everyday use. If your primary interest is up-close hand-held macro photography, look no further. Buy this lens. If, like me, you are thinking that this lens might double as a good medium focal length lens for everyday use, please read the rest of my review and decide for yourself:</p>
<p style="padding-left: 30px;"><span id="more-723"></span><strong>Build Quality and Size:</strong></p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-725" title="vs_kit_infinity" src="http://booleansplit.com/wp-content/uploads/vs_kit_infinity.jpg" alt="vs_kit_infinity" width="640" height="480" /></p>
<p style="padding-left: 30px;">Here we see the DA 35mm f/2.8 Macro Limited focused at infinity along side the standard 18-55mm Pentax kit lens&#8230;</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-726" title="vs_kit_macro" src="http://booleansplit.com/wp-content/uploads/vs_kit_macro.jpg" alt="vs_kit_macro" width="640" height="480" /></p>
<p style="padding-left: 30px;">and here we see the macro lens focused to its closest setting (0.139M)&#8230;</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-727" title="vs_50" src="http://booleansplit.com/wp-content/uploads/vs_50.jpg" alt="vs_50" width="640" height="428" /></p>
<p style="padding-left: 30px;">and here along side my old A series 50mm f/1.7 lens. The point here? This is a <em>very</em> compact lens. Even when extended for close-up focus. Also, even with the rock-solid aluminum casing it weighs slightly <em>less</em> than the plastic kit lens (7.6oz vs. 7.8oz). There is absolutely no excuse for not being able to find a place in your bag for this lens.</p>
<p style="padding-left: 30px;">I mentioned the focus ring in the cons. The double row of knurled rings just below where it says &#8220;PENTAX-DA 1:2.8 35mm&#8230;&#8221; in the photo above is the focus ring. It is very nicely damped in manual mode and features Pentax&#8217;s nifty Quick-shift Focus System to allow focus fine tuning in AF mode. The double-height ring provides a great grip for your fingers during manual focusing. However, since it takes up so much of the 35&#8217;s diminutive body, you have to be careful not to grab it accidentally when holding the camera with two hands (left hand supporting lens) if you don&#8217;t want to loose a little skin off your finger tips ;-)</p>
<p style="padding-left: 30px;">Otherwise, the build quality of this lens is superb. You&#8217;ll never question the $480 price tag once you handle one for the first time.</p>
<p style="padding-left: 30px;"><strong>Image Quality:</strong></p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-729" title="macro_wide" src="http://booleansplit.com/wp-content/uploads/macro_wide.jpg" alt="macro_wide" width="640" height="428" /></p>
<p style="padding-left: 30px;"><em>Uncropped f/2.8 @ ISO 100 shot of dew on leaf (NOT 1:1 magnification).</em></p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-730" title="macro_detail" src="http://booleansplit.com/wp-content/uploads/macro_detail.jpg" alt="macro_detail" width="640" height="640" /></p>
<p style="padding-left: 30px;"><em>100% crop from the center of the first image.</em></p>
<p style="padding-left: 30px;">The resolving power of this lens is amazing. I&#8217;m sure my old 10MP K10D isn&#8217;t even coming close to getting the most out of this baby. I&#8217;m not going to get into resolution specifics here. There are plenty of other websites that can confirm what I experienced first hand: this is one of (if not <em>the</em>) sharpest lenses you can hang on your K Mount. Here are a few shots I took with it <a href="http://www.flickr.com/search/?q=da%2035mm&amp;w=10687935%40N04" target="_blank">on my Flickr page</a>.</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-731" title="aperture" src="http://booleansplit.com/wp-content/uploads/aperture.jpg" alt="aperture" width="640" height="480" /></p>
<p style="padding-left: 30px;">The nine bladed aperture provides wonderful round bokeh at all aperture settings.</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-732" title="starburst" src="http://booleansplit.com/wp-content/uploads/starburst.jpg" alt="starburst" width="640" height="428" /></p>
<p style="padding-left: 30px;">It also provides nice 18 pointed starbursts when stopped down for long exposure night shots (if you are so inclined to use it for such things). They are not quite a clean as the ones that come off of the <a href="http://www.booleansplit.com/?p=344" target="_self">DA* 16-50 f/2.8</a> but they are certainly an improvement over the kit lens.</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-735" title="flare1" src="http://booleansplit.com/wp-content/uploads/flare1.jpg" alt="flare1" width="640" height="428" /></p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">The DA 35mm Macro has a built-in retractable lens hood. Without the hood this lens produces almost <strong>no flare</strong>. Compare the example above with this similar one shot with the DA* 16-50 f/2.8:</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-734" title="16-50_flare" src="http://booleansplit.com/wp-content/uploads/16-50_flare.jpg" alt="16-50_flare" width="640" height="428" /></p>
<p style="padding-left: 30px;">Even though Pentax thoughtfully includes an excellent built-in lens hood with the DA 35mm Macro it doesn&#8217;t <em>need</em> one!</p>
<p style="padding-left: 30px;"><strong>Handling:</strong></p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-736" title="close_focus" src="http://booleansplit.com/wp-content/uploads/close_focus.jpg" alt="close_focus" width="640" height="480" /></p>
<p style="padding-left: 30px;">The DA 35mm Macro requires you to get <em>very</em> close to your subjects to achieve maximum magnification. Here is the shot I took above while focusing at 1:1 on my kit lens with the 35 Macro:</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-737" title="macro_lens_shot" src="http://booleansplit.com/wp-content/uploads/macro_lens_shot.jpg" alt="macro_lens_shot" width="640" height="428" /></p>
<p style="padding-left: 30px;">Very close <em>indeed</em>. This is fine for shooting flowers, products and other static and aproachable subjects. If you want to shoot creatures that might not appreciate a lens pressed up in their face you might want to look elsewhere. The only real problem I had with this was the camera blocking light from my subjects. Being so close with the lens to the subject you&#8217;d pretty much need a studio and strobes to get enough light in there.</p>
<p style="padding-left: 30px;">I&#8217;ve had experience with longer macro lenses that put you farther away from the subject and I have to say I prefer the up-close DA 35mm Macro. The wider FoV gives a more natural 3D look to the images and makes it easier to lock in focus while shooting hand-held.</p>
<p style="padding-left: 30px;">This incredible focus range (infinity to 0.139M) is the DA 35 Macro&#8217;s Achilles heel. It is very deliberate and accurate when shooting macro but becomes slow and laborious when taking snap shots. If the camera misses the focus point it will usually run all the way to one extreme of the focal range and then back to the focus point where (hopefully) it will lock on. If not, it will continue on to the opposite end of the focus range before heading back to try again. On a normal lens this &#8220;focus hunting&#8221; can be a bit annoying as the lens &#8220;ziiiip-ziiiips&#8221; back and forth before locking focus. On the DA 35 Macro focus hunting goes more like &#8220;ziiiiiiiiiiiiiiiiiiiip, ziiiiiiiiiiiiiiip, ziiiiiip, ziiip-zip.&#8221; I missed a ton of snap shots with the kids while this lens oscillated back and forth the focus scale on me.</p>
<p style="padding-left: 30px;">Don&#8217;t misunderstand me. I&#8217;m not saying the focus isn&#8217;t <em>accurate</em>. As all Pentaxians apparently already know, their DSLRs <a href="http://www.booleansplit.com/?p=695" target="_self">do not have the fastest autofocus system</a>. The DA 35 Macro exacerbates this problem considerably. Its deliberate focusing is an important feature for shooting critical macro shots in controlled conditions but is also the main reason why it isn&#8217;t a replacement for standard lenses for every day use. IMO there&#8217;s nothing wrong with being good at what you do and sticking to it.</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-739" title="abby_portrait" src="http://booleansplit.com/wp-content/uploads/abby_portrait.jpg" alt="abby_portrait" width="640" height="428" /></p>
<p style="padding-left: 30px;">That being said, it is not to say that the DA 35mm Macro <em>can&#8217;t</em> be used for every day shooting. When more deliberate shooting is possible all the things that make this such a great macro lens also make it an excellent <em>portrait</em> lens. Most people do not recommend a lens this wide for portrait use. I found it to be great for portrait shots where you want the feeling of being up close and personal while getting a bit more of the scene into the shot for <em>context</em>. Like this:</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-740" title="milling_portrait" src="http://booleansplit.com/wp-content/uploads/milling_portrait.jpg" alt="milling_portrait" width="640" height="428" /></p>
<p style="padding-left: 30px;">Of course what&#8217;s working for me here most are the 35mm focal length and the sharpness. If you are willing to give up the macro performance there are <a href="http://www.booleansplit.com/?p=713" target="_self">other lenses</a> that can likely better serve as wide angle portrait lenses.</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-738" title="cap-removal" src="http://booleansplit.com/wp-content/uploads/cap-removal.jpg" alt="cap-removal" width="640" height="480" /></p>
<p style="padding-left: 30px;">The only head scratcher for me with the DA 35mm Macro is Pentax&#8217;s choice in lens cap. The included cap is machined from aluminum and velvet lined. While this gives it a distinctly premium look and feel, it kept falling off the lens while in my bag. Also, it is easily knocked off while the camera is hanging on your shoulder strap. When I buy one of these lenses I will add a spring clip style 49mm lens cap to my order.</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-741" title="k10d_no_grip" src="http://booleansplit.com/wp-content/uploads/k10d_no_grip.jpg" alt="k10d_no_grip" width="640" height="480" /></p>
<p style="padding-left: 30px;"><em>Pentax K10D with DA 35mm f/2.8 Macro Limited lens.</em></p>
<p style="padding-left: 30px;">So, the DA 35mm Macro does what it does and does it quite well. Just don&#8217;t expect it to do <em>all</em> things equally as well. If you need/want and excellent <em>macro</em> lens then you&#8217;d be hard pressed to do much better. If you are looking for a good normal lens for taking those every day shots do what I did and pick up an FA 35mm f/2 AL <strong>while you still can</strong>. It was a close call for me. I had $500 to spend so I could have gotten the macro lens, but I decided to go with the slightly faster FA lens instead. So far I am quite pleased with my decision- though I really miss the DA 35mm Macro&#8217;s build quality and ability to get in close. I can easily justify getting the DA 35mm Macro for use as a dedicated macro/studio lens later on to round out my lens collection.</p>
<p style="padding-left: 30px;"><a href="http://picasaweb.google.com/booleansplit/PentaxDA35mmF28MacroLtdSet?authkey=Gv1sRgCKfNqeX-3KOx9wE&amp;feat=directlink" target="_blank">Some sample shots I took with the DA 35mm Macro while testing it for this review.</a></p>
<p style="padding-left: 30px;"><strong>About the shots for this post:</strong> I shot the studio shots for this post using <a href="http://www.fujifilm.com/products/digital_cameras/f/finepix_f200exr/index.html" target="_blank">Fuji&#8217;s new F200EXR</a> point-and-shoot camera. I&#8217;m not a big fan of PnS cameras but this little wonder has definitely gotten my attention. These shots are straight out of the camera at <strong><em>ISO 800</em></strong>. The camera&#8217;s various manual controls allowed me to get the exposure and WB right while the high ISO capability meant I could still go hand-held to knock the shots out quickly. BTW, this shot of the F200EXR was taken with the DA 35mm Macro. See what I mean about it being ideal for product photography?</p>
<p style="padding-left: 30px;"><img class="alignnone size-full wp-image-742" title="fuji_f200exr" src="http://booleansplit.com/wp-content/uploads/fuji_f200exr.jpg" alt="fuji_f200exr" width="640" height="428" /></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>PMA wrap-up</title>
		<link>http://www.booleansplit.com/?p=498</link>
		<comments>http://www.booleansplit.com/?p=498#comments</comments>
		<pubDate>Sat, 07 Mar 2009 16:52:36 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[gear]]></category>
		<category><![CDATA[bags]]></category>
		<category><![CDATA[battery grip]]></category>
		<category><![CDATA[Braggables]]></category>
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		<category><![CDATA[Hoya HD filter]]></category>
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		<category><![CDATA[Robert S. Donovan]]></category>
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		<category><![CDATA[Sigma 200-500 f/2.8 EX APO DG]]></category>
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		<guid isPermaLink="false">http://www.booleansplit.com/?p=498</guid>
		<description><![CDATA[
PMA 2009 is in the books. All in all it was a pretty lack-luster show for us enthusiasts. Following are a few more product findings, some observations and my conclusions about the show in general. Be sure to check out my Day 1 and Day 2 reports if you haven&#8217;t already.
Click through for the rest [...]]]></description>
			<content:encoded><![CDATA[<p><a title="PMA wrap-up by booleansplit, on Flickr" href="http://www.flickr.com/photos/booleansplit/3334660556/"><img src="http://farm4.static.flickr.com/3313/3334660556_0efa352ef6_o.jpg" alt="PMA wrap-up" width="1000" height="669" /></a></p>
<p><a href="http://www.pmai.org/" target="_blank">PMA 2009</a> is in the books. All in all it was a pretty lack-luster show for us enthusiasts. Following are a few more product findings, some observations and my conclusions about the show in general. Be sure to check out my <a href="http://www.booleansplit.com/?p=421" target="_self">Day 1</a> and <a href="http://www.booleansplit.com/?p=465" target="_self">Day 2</a> reports if you haven&#8217;t already.</p>
<p>Click through for the rest of my Day 3 report or click <a href="http://www.booleansplit.com/?page_id=579" target="_self">here</a> for my complete PMA report.<span id="more-498"></span></p>
<p><img class="alignnone size-full wp-image-499" title="imgp9169" src="http://booleansplit.com/wp-content/uploads/imgp9169.jpg" alt="imgp9169" width="640" height="428" /></p>
<p><a href="http://www.seahorsecases.com/" target="_blank">Seahorse&#8217;s</a> waterproof hard-sided equipment cases have all the features of the bigger brands at less than half the price. If and when I need one of these this will be the brand I&#8217;ll buy.</p>
<p><img class="alignnone size-full wp-image-500" title="imgp9171" src="http://booleansplit.com/wp-content/uploads/imgp9171.jpg" alt="imgp9171" width="640" height="428" /></p>
<p>Hoya&#8217;s new HD filters promise to redifne the filter paradigm. I picked up a 77mm sample for testing. Unfortunately, I don&#8217;t presently have a lens with a 77mm element. I hear <a href="http://www.booleansplit.com/?p=344" target="_self">Pentax&#8217;s 16-50 f/2.8 DA*</a> does&#8230;</p>
<p><img class="alignnone size-full wp-image-501" title="imgp9187" src="http://booleansplit.com/wp-content/uploads/imgp9187.jpg" alt="imgp9187" width="640" height="428" /></p>
<p><a href="http://www.liquidimageco.com/" target="_blank">Liquid Image&#8217;s</a> scuba mask digital camera may look pretty retarded but it&#8217;s actually a one of the more clever ideas at the show. As a former certified scuba diver I can safely say that, unless underwater photography is your profession, a dedicated cost-effective solution like this makes a lot of sense. (Have you <em>priced</em> <a href="http://www.bhphotovideo.com/c/product/531039-REG/Aqua_Tech_1095_D_35_Sports_Housing_f_.html" target="_blank">underwater DSLR housings lately</a>?) The hands-free design is quite ingenious for sport divers as it eleimnates the usual fumbling with underwater cases. I get the idea behind the mask-mounted lights, but if it were me I&#8217;d pass on them and just carry an old fashioned hand-held dive light for those deep water shots.</p>
<p><img class="alignnone size-full wp-image-502" title="imgp9188" src="http://booleansplit.com/wp-content/uploads/imgp9188.jpg" alt="imgp9188" width="640" height="428" /></p>
<p>Note to <a href="http://www.tamrac.com/" target="_blank">Tamrac</a>: hire a design firm. Your bags are u-g-l-y!</p>
<p><img class="alignnone size-full wp-image-503" title="imgp9193" src="http://booleansplit.com/wp-content/uploads/imgp9193.jpg" alt="imgp9193" width="428" height="640" /></p>
<p>&#8220;So you won&#8217;t look like a tourist.&#8221; I&#8217;m told that this <a href="http://optechusa.com/" target="_blank">OP/TECH</a> neoprene camera cover is easy-on/easy-off. This looks to me like some kind of combination ED and S&amp;M/bondage product.</p>
<p><img class="alignnone size-full wp-image-504" title="imgp9194" src="http://booleansplit.com/wp-content/uploads/imgp9194.jpg" alt="imgp9194" width="640" height="428" /></p>
<p>(no comment)</p>
<p><img class="alignnone size-full wp-image-505" title="imgp9196" src="http://booleansplit.com/wp-content/uploads/imgp9196.jpg" alt="imgp9196" width="640" height="428" /></p>
<p>Ladies, why confine your scrapbooking to dusty old books destined for life on a bookshelf? Why not carry your photos <em>with</em> you proudly displayed for everyone to see? Actually, now that I think of it, <a href="http://www.braggables.com/" target="_blank">Braggables</a> might be on to something<em>. </em>Louis Vuitton has got nothing on my girls.</p>
<p><img class="alignnone size-full wp-image-506" title="imgp9203" src="http://booleansplit.com/wp-content/uploads/imgp9203.jpg" alt="imgp9203" width="640" height="428" /></p>
<p><a href="http://www.dust-aid.com/" target="_blank">Dust-Aid</a> got a lot of attention for their new clear plastic film mirror box/sensor covers. I agree with them that their product could be an ideal solution for pros heading out on safari, but am skeptical about amateurs dropping $20 a pop for something this fragile.</p>
<p><img class="alignnone size-full wp-image-507" title="imgp9207" src="http://booleansplit.com/wp-content/uploads/imgp9207.jpg" alt="imgp9207" width="428" height="640" /></p>
<p>A better $20 solution from Dust-Aid is their <a href="http://www.dust-aid.com/08daclassic.html" target="_blank">Dust-Aid Classic</a> product. It features a special silicone pad that simply <em>lifts</em> dust off the sensor. This seems like such a better idea than just blowing dust around inside the mirror box where it&#8217;s likely to just end up back on the sensor.</p>
<p><img class="alignnone size-full wp-image-509" title="imgp9220" src="http://booleansplit.com/wp-content/uploads/imgp9220.jpg" alt="imgp9220" width="640" height="428" /></p>
<p>By the way, Sigma has been sealing their mirror boxes for a while now. Why doesn&#8217;t anyone else do this?</p>
<p><img class="alignnone size-full wp-image-510" title="imgp9214" src="http://booleansplit.com/wp-content/uploads/imgp9214.jpg" alt="imgp9214" width="640" height="428" /></p>
<p>Speaking of Sigma. Check out their <a href="http://www.sigmaphoto.com/lenses/lenses_all_details.asp?id=3349&amp;navigator=3" target="_blank">200-500 f/2.8 EX APO DG lens</a> they had hiding around the side of their booth.</p>
<p><img class="alignnone size-full wp-image-511" title="imgp9218" src="http://booleansplit.com/wp-content/uploads/imgp9218.jpg" alt="imgp9218" width="640" height="428" /></p>
<p>According to Sigma: <em>&#8220;For the convenience of the photographer, focusing distances and focal lengths can be viewed on the lens&#8217; built-in LCD panel.&#8221; </em>That&#8217;s nice. Unfortunately, the $34,000 price tag does <em>not</em> include the stand needed to support this beast- you know, for the convenience of the photographer and all&#8230;</p>
<p><img class="alignnone size-full wp-image-508" title="imgp9210" src="http://booleansplit.com/wp-content/uploads/imgp9210.jpg" alt="imgp9210" width="640" height="428" /></p>
<p>This bothers me somehow.</p>
<p><img class="alignnone size-full wp-image-512" title="imgp9221" src="http://booleansplit.com/wp-content/uploads/imgp9221.jpg" alt="imgp9221" width="640" height="428" /></p>
<p>What exactly <em>is</em> it that Panasonic thinks we will be doing with their cameras?</p>
<p><img class="alignnone size-full wp-image-513" title="imgp9226" src="http://booleansplit.com/wp-content/uploads/imgp9226.jpg" alt="imgp9226" width="640" height="428" /></p>
<p>I found it somewhat ironic that focus and zoom rings on Samsung&#8217;s versions of the Pentax lenses are a closer design match to <em>Pentax&#8217;s</em> old lenses than their new ones (old on the right, new in the middle and on the left):</p>
<p><img class="alignnone size-full wp-image-515" title="dsc_66841" src="http://booleansplit.com/wp-content/uploads/dsc_66841.jpg" alt="dsc_66841" width="640" height="425" /></p>
<p><strong>In Conclusion:</strong></p>
<p>The digital camera industry has reached a critical development point. Today&#8217;s cameras have made wonderful photography accessible to the masses. However, all the bells and whistles modern cameras now feature are making it harder for novice photographers to actually learn <em>photography</em>. It used to be that entry-level photographers would start off their learning experience with a fully manual 35mm SLR and then step up to more feature rich products as they developed their photographic skill and better understood how to make the most of the extra features. Today&#8217;s entry-level DSLRs have basically all the same features as the most advanced professional models. The problem is that, in an effort to make the entry-level cameras more approachable, even some of the most basic shooting settings are buried in a menu system and overridden by automatic settings. What has been lost is that critical connection between the photographer, the camera and the <a href="http://digital-photography-school.com/learning-exposure-in-digital-photography" target="_blank">exposure triangle</a> (aperture, shutter speed &amp; ISO).</p>
<p>The result is that there are more and more people running around taking pictures with fancy cameras who have no idea why their pictures turn out the way they do. The problem is that they often quickly become frustrated when they realize there&#8217;s no creative preset for <em>every</em> type of picture they want to take. I have yet to see a &#8220;bokeh&#8221; preset for example. The solution that the camera industry seems to provide is new cameras with even <em>more</em> features. What I would like to see is the camera manufacturers use technology to build a camera with only the features that actually help people take better pictures while becoming better photographers. As an experienced product designer this is what I would do if given the chance:</p>
<ul>
<li>Put the aperture control ring back at the base of the lens but make it a &#8220;by wire&#8221; system that keeps the aperture open to maintain a bright viewfinder for composing the shot while providing feedback in the viewfinder. &#8220;A&#8221; setting provides automatic control.</li>
<li>Dedicate a thumbwheel to shutter speed and index it so that it has dedicated and <em>marked</em> shutter speed stops like manual film cameras do. Again, provide digital feedback in the viewfinder and include an &#8220;A&#8221; setting.</li>
<li>Dedicate a second dial to ISO control with similar feedback and an &#8220;A&#8221; setting. ISO range from 100 up to a usable 32,000 as seen on the the latest high end DSLRs.</li>
<li>Include a front control dial dedicated to exposure compensation. Allow changes to steps and direction via the menu.</li>
<li>Loose multi-point AF and just make the center focus point work damn well all the time.</li>
<li>No built-in flash. Hot shoe mount only.</li>
<li>Use the space saved by deleting the flash to make the viewfinder bigger, brighter and have 100% coverage.</li>
<li>Dedicated on/off switch around the the shutter release button- not hidden on the back of the camera.</li>
<li>In-body sensor shift image stabilization with auto-override for stabilized lenses.</li>
<li>Simple multi-position switches for auto-focus and metering modes.</li>
<li>Dedicated image review buttons (play, delete, zoom, info, navigation, etc.)</li>
<li>Simplified menu structure- don&#8217;t waste space on things that don&#8217;t help take pictures like &#8220;slideshow&#8221; and &#8220;creative effects.&#8221;</li>
<li>Include a dedicated B&amp;W shooting mode (even for RAW). There&#8217;s something about knowing you&#8217;re shooting in B&amp;W that causes you to look at composition differently.</li>
<li>Maybe even make it a dedicated RAW format camera- sort of like shooting film you&#8217;re going to process yourself.</li>
<li>Move the top-mounted LCD screen to a dedicated screen on the back (like Canon did on the original Digital Rebel) and don&#8217;t clutter up a whole 3&#8243; LCD with graphics and too much information.</li>
<li>Make it super responsive (menus, start-up, review, shutter lag, etc.) and fast (5+ frames per second).</li>
<li>Wrap the whole thing in a mid-sized rugged metal weather sealed chassis.</li>
<li>Include modular different sized rubber grip inserts to allow a custom fit to all hand sizes. Or perhaps you can go without a grip if you prefer.</li>
<li>Price it all under $500 and bundle it with a 50mm f/1.8 (or faster) equivalent lens while making it compatible with all full frame and APS-C sized lenses offered by the manufacturer.</li>
</ul>
<p>The interesting thing is that most of these features are already being done or have been done on one camera or another. Maybe if one of the big brands decides to follow my advice we&#8217;ll have something a bit more interesting to talk about next year. Something that reconnects the photographer with the camera and the whole photographic experience. Perhaps if I can find some free time I&#8217;ll mock-up a 3D CAD model to explore my ideas&#8230;</p>
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